MerryJane.com launches in October.
Step aside, Goop—Snoop Dogg is about to launch a media lifestyle website specializing in marijuana.
The founding West Coast rapper says that MerryJane.com will be “an encyclopedia to the cannibus world,” with its database of different strains to help visitors figure out which will be best for them. There will also be an editorial staff who writes breaking news about the marijuana industry and legislation, plus films instructional videos on how to make the best edibles.
“There are so many people in the closet, and we are giving them an opportunity to come out of the closet and just admit they like to smoke. ‘I’m a smoker.’ My name is Snoop Dogg, and I’m a stoner,” Snoop said at TechCrunch Disrupt.
MerryJane.com doesn’t launch until October, though if you head there now, you can register an email for the chance to be a beta tester.